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Among Addiction Professionals:
Questionable Motives of Marketing Beverages to Adolescents and Young Adults Containing Caffeine Equivalent to 24 Cups of Coffee.
Alcohol Mixed With Energy Drinks Makes You Want To Drink More, Study Says
A small study shows people drinking vodka Red Bulls makes them want to drink more, writes Time. A recent Australian study found that when people drink alcohol with energy drinks they have a stronger desire to keep drinking compared to people who drank vodka mixed with soda.
The study was published in the journal Alcoholism: Clinical & Experimental Research.
Researchers assigned 75 participants between the ages 18 and 30 to either drink only alcohol, or drink alcohol mixed with an energy drink, writes Time.
The people who were assigned to the energy drink group received a 60 ml of vodka and a Red Bull energy drink. The other group drank a vodka soda mix. The researchers also added some fruity beverage added to all of the drinks so they did not taste terrible. The participants were then asked to fill out questionnaires about their drinking experience before and after.
The alcohol-energy drink imbibers had a stronger desire to continue drinking compared to the group just drinking vodka and soda, writes Time.
The researchers noted that although the participants in the study drank the same amount, there could be some pretty significant implications if there happens to be something about drinking alcohol with energy drinks that makes people want to keep boozing, writes Time.
As people get more tipsy, it can become harder for them to cut themselves off.
The study is small and preliminary, but there is a growing interest in how energy drinks and alcohol interact in the body.
The energy drink industry is continuing to grow starting as a $3.8 billion business globally in 1999 to $27.5 billion in 2013, according to market research firm Euromonitor, writes Time.
Knowing the spectrum of their effects is important for safe socializing. Binge drinking is a problem in many areas - leading to hospitalizations and expensive accidents.